Built By Blake

Built By Blake

Share this post

Built By Blake
Built By Blake
Say It Like You Mean It: Why Brand Voice Builds More Than Aesthetics

Say It Like You Mean It: Why Brand Voice Builds More Than Aesthetics

What Most Brands Get Wrong About Authenticity and Community

Blake Van Putten's avatar
Blake Van Putten
May 11, 2025
∙ Paid

Share this post

Built By Blake
Built By Blake
Say It Like You Mean It: Why Brand Voice Builds More Than Aesthetics
Share

Everyone loves to say “just be authentic.” But what does that even mean when you’re trying to run a real business? When you’re trying to market, scale, and survive in a sea of voices shouting the same things?

Here’s the truth: Authenticity isn’t a performance. It isn’t posting something “real” to get attention. It’s about being rooted in something that d…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Blake Van Putten
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share