Say It Like You Mean It: Why Brand Voice Builds More Than Aesthetics
What Most Brands Get Wrong About Authenticity and Community
Everyone loves to say “just be authentic.” But what does that even mean when you’re trying to run a real business? When you’re trying to market, scale, and survive in a sea of voices shouting the same things?
Here’s the truth: Authenticity isn’t a performance. It isn’t posting something “real” to get attention. It’s about being rooted in something that d…