Sustainable Marketing: How to Build Brand Equity That Lasts

Lessons on Building Brand Equity That Actually Lasts

When you are building a brand, everyone loves to talk about how to get attention. How to grow fast. How to go viral. But nobody really talks about what happens after that. They do not talk enough about staying. About what it takes to keep people caring once the newness wears off. That is what sustainable marketing is really about. It is about building s…