The Curriculum Designed for Creatives Like Me
Because some of us had to create the blueprint we needed.
This isn’t something I planned to keep under wraps. I just wanted to build it quietly, make sure it was actually useful, and then share it when it was ready. Now it’s ready. A four-week course called Sustainable Marketing: Building Brand Equity Over Time, and it’s completely free.
I made this because too many people doing meaningful work are burning out or getting drowned out. It’s easy to feel like you have to choose between integrity and visibility. Between creative freedom and financial growth. Between being real and being seen. This course is my answer to that. Not a blueprint for going viral or scaling overnight. Just a way to build something rooted, resonant, and resilient.
Why “Purpose” Has to Be More Than a Buzzword
Saying your brand has purpose isn’t enough. People can feel when it’s real and when it’s not. Week 1 of the course starts with that foundation. What does sustainable marketing actually look like when your business is built on values? What does it mean to grow without replicating systems you wanted to escape?
I’m not teaching theory. I’m teaching the actual way I’ve built CISE, while staying grounded in community and accountability. From partnerships to product to storytelling, it all comes back to purpose. Not the polished kind for pitch decks. The kind that shows up in real decisions and real sacrifices.
If you’re trying to grow a brand that’s rooted in something bigger, that tension is familiar. You care about impact, but you also need consistency, income, visibility, and trust. That’s what we’ll dig into in the first session. It’s about asking better questions so your marketing doesn’t just perform, it aligns.
Your Voice is More Powerful Than Any Strategy
Most brands don’t fail because they didn’t try hard enough. They fail because they tried to sound like everyone else. Week 2 is all about authenticity, brand voice, and community. If you’re a founder, your story matters. If you’re a creative, your taste matters. If you’re a builder, your perspective matters.
This session is about learning how to speak with clarity, not mimic trends. Because the moment you start chasing what everyone else is doing, you lose the trust of the people who actually believed in you. Voice is how you create connection. And consistency is how you keep it.
We'll also talk about community, not as a follower count, but as an ecosystem. The people who support you, build with you, advocate for you. If you’ve ever felt like you had to scream into the void to get people to care, we’re going to look at how to shift that dynamic from noise to resonance.
Building With People, Not Just for People
Week 3 is about strategic partnerships and resilience. It’s easy to romanticize the solo founder narrative, but the truth is, no one builds anything great alone. Whether it’s brand collabs, retail partners, or informal allies, your brand becomes stronger when it’s built through relationships.
But not every partnership is worth it. Some collaborations look good on paper but stretch your team too thin. Some deals bring attention but dilute your message. This session helps you figure out how to spot the difference. The goal is long-term alignment, not short-term buzz.
We’ll also talk about founder resilience. Because building something meaningful doesn’t come without pressure. You have to protect your energy, manage expectations, and create in seasons. We’ll get into how to navigate that without romanticizing struggle or selling burnout as a badge
A Blueprint That You Can Actually Build From
Week 4 is the wrap-up, but it’s also where everything starts to lock in. The final session is where you’ll walk away with a real strategy, your Brand Equity Blueprint. It’s a map, based on your voice, your values, and your audience. Not a template. Not a copy-paste strategy. Something that actually fits.
We’ll review what’s worked for you so far, where the gaps are, and how to move forward with intention. Whether you’re a designer, an advocate, or a founder trying to make your brand more sustainable and aligned, this week is about tying it all together.
It’s not about doing more. It’s about doing what matters more consistently. You don’t have to have it all figured out. You just need a better framework, and that’s what this final session gives you.
Registration is now open - Sign up here
Watch the full announcement and details on Instagram:
Some questions to sit with:
What’s the real reason you started your brand?
When did your marketing feel the most like you?
What would your business look like if you trusted your own pace?
Brands That Build
Each week, I curate a list of brands, creators, and experiences that embody exceptional connection-building through their digital presence, product innovation, or community engagement. These recommendations highlight those who turn transactions into relationships and products into experiences all while maintaining authentic brand personalities.
This Week's Recommendations:
ANIMA IRIS by Wilglory Tanjong: Bold bags inspired by African roots and strong women. Each piece is a nod to legacy, style, and self-expression.
So Fvshionable by Autumn Ellison: Started as a blog, now it's your shortcut to getting dressed without overthinking it. Real outfits for real life.
In Real Life Skin by Alyssa Ashley: Skincare meets self-care. Alyssa created this brand from rituals passed down through her family, blending natural ingredients with wellness.
