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Say It Like You Mean It: Why Brand Voice Builds More Than Aesthetics
What Most Brands Get Wrong About Authenticity and Community
May 11
•
Blake Van Putten
What Happens When the Support Fades?
Community Is the Capital That Keeps Us Alive
May 2
•
Blake Van Putten
3
April 2025
When the Buzz Dies, Will You Still Matter?
If your worth is tied to how loud it gets, it will crush you when it gets quiet.
Apr 28
•
Blake Van Putten
3
Sustainable Marketing: How to Build Brand Equity That Lasts
Lessons on Building Brand Equity That Actually Lasts
Apr 28
•
Blake Van Putten
From Concept to Closet: 8 Secrets Behind Brain Love's Designs That Make You Feel Something
How thoughtful design principles create clothing with deeper meaning and emotional resonance
Apr 25
•
Blake Van Putten
Building an Authentic Brand Voice When Your Message Matters
Building an Authentic Brand Voice When Your Message Matters
Apr 17
•
Blake Van Putten
1
The Curriculum Designed for Creatives Like Me
Because some of us had to create the blueprint we needed.
Apr 15
•
Blake Van Putten
3
Reflections on My First 20 Substack Posts and How They’ve Shaped My Perspective
20 Posts In: What I’ve Learned About Consistency, Creativity, and Growth
Apr 8
•
Blake Van Putten
5
1
What Cory Booker’s 25-Hour Speech Reminded Me About Power
Reclaiming the mic, reshaping the moment
Apr 2
•
Blake Van Putten
7 Shifts That Helped Me Build a Brand People Actually Care About
Lessons from a founder who went from styling hats to shaping mental wellness through fashion
Apr 1
•
Blake Van Putten
March 2025
How Your Closet Becomes Your Loudest Voice: 14 Truths About Fashion Activism
How Clothing Crosses from Style to Statement
Mar 29
•
Blake Van Putten
Beyond Looking Good: 5 Ways Your Clothing Choices Affect Your Mental Health
The science and psychology behind how what we wear influences how we think, feel, and navigate our daily lives
Mar 26
•
Blake Van Putten
1
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